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August 21, 2025
Greg
Edye
he/him/his
Transformation Executive
Victoria
Brand statement
Career Journey
Career Story
Strategic executive with 20+ years of leadership across energy, retail, finance, government, and aviation. Proven success in leading large-scale transformation and integration programs, driving digital innovation, and redesigning customer experiences to enhance operational performance and outcomes. Trusted advisor to C-suite executives, with deep expertise in energy transition, digital platforms, and enterprise resilience. Passionate about mentoring teams and building future-ready, customer-centric organizations.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[{"role":"General Manager, Energy","company":"RACV","location":"Victoria, Australia","startYear":2022,"startMonth":"10","currentRole":true,"description":"Led strategy and growth for RACV’s Energy business, covering retail electricity, solar, EV charging, and home electrification. Reported to the EGM Home & Energy | Team of 50 | $6m Operating Budget | $44m revenue. Key Achievements: Led the integration and upgrade of RACV’s EV charging network across 24 sites in Victoria. Developed and scaled RACV’s Virtual Power Plant (VPP) and white-label energy services. Integrated RACV’s solar sales, commercial business development and customer care functions into a unified energy business unit. Secured investment and led commercial negotiations for the launch of RACV’s Arcline (white label) retail energy offer. Supported strategic investments in innovative players in ‘Behind The Meter’ and EV charging services."}, {"role":"Director, Enterprise Resilience Program","company":"Tabcorp Holdings","endYear":2022,"endMonth":"10","location":"Remote","startYear":2021,"startMonth":"10","currentRole":false,"description":"Directed a $35m program to uplift enterprise resilience across Tabcorp’s technology landscape. Reported to the Chief Information Security Officer | Team of 10 | $35m budget. Key Achievements: Led the development of a $15m second stage Enterprise Resilience Program to uplift disaster recovery capability for the newly demerged Tabcorp Holdings and The Lottery Corporation entities. Led the delivery of disaster recovery capability for Sky Media, enabling an inter-site solution for continuous operation of core media services across multiple broadcast centers."}, {"role":"Director, Post Plus Program","company":"Australia Post","endYear":2021,"endMonth":"7","location":"Remote","startYear":2020,"startMonth":"3","currentRole":false,"description":"Led the $210m transformation of Australia Post’s retail POS platform to transform a range of complex e-commerce, identity, financial and Government services to customers. Reported to the GM Customer Strategy | Team of 150 | $210m capital budget. Key Achievements: Successfully delivered three program stage gates ($27M), enabling agile deployment of core POS, identity management, and financial systems software. Initiated future-state customer experience design for Post Office retail, supporting investment in digital touchpoints including self-service kiosks, mobile POS, and OCR capabilities. Secured $110M in second-phase funding for platform development, POS hardware procurement, and enterprise-wide change management across 3,500 outlets and 12,000 staff."}, {"role":"Director, Customer Transformation Program","company":"EnergyAustralia","endYear":2019,"endMonth":"9","location":"Remote","startYear":2017,"startMonth":"11","currentRole":false,"description":"Led EnergyAustralia’s $200m Customer Transformation Program, focused on modernizing core platforms, digitizing customer journeys, and reengineering the customer experience to drive operational excellence and strategic growth. Reported to Customer Transformation Executive | Team of 120 | $200m capital budget. Key Achievements: Led the development and implementation of EA’s agile customer journey transformation program to redesign and ‘digitise’ EA’s signature customer journeys and deliver a $70m improvement in operating performance. Mobilised $100m in future transformation initiatives, including advanced analytics, automation, and CX innovation. Championed agile delivery and cross-functional collaboration to embed customer-centric design across the organization."}, {"role":"Head of Digital","company":"EnergyAustralia","endYear":2017,"endMonth":"11","location":"Remote","startYear":2014,"startMonth":"5","currentRole":false,"description":"Led the strategic transformation of EnergyAustralia’s digital channels, driving growth, customer engagement, and operational efficiency. Reported to the Next Generation Executive | Team of 41 | Operating budget $13m. Key Achievements: Delivered a $20m Digital Transformation Program, enhancing self-service, personalization, and automation across customer touchpoints. Achieved 30% year-on-year growth in online customer acquisition, generating $50m in incremental annual revenue. Built and scaled EA’s digital design, UX, and analytics capability, embedding customer-centric design across platforms. Recognised with multiple industry awards for excellence in digital customer experience."}, {"role":"Head of Retail Integration","company":"AGL Energy","endYear":2014,"endMonth":"5","location":"Remote","startYear":2013,"startMonth":"6","currentRole":false,"description":"Led the integration of Australia Power & Gas (APG) Retail Sales, Marketing and Operations functions (350,000 customers, 110 staff & $480m revenue) with AGL Retail Energy. Reported to the Acting CEO and Director of APG Integration. Key Achievements: Led due diligence for AGL’s $158m acquisition of APG Retail, identifying key operational and financial risks to support executive decision-making. Directed APG’s inflight technology and change portfolio, prioritizing critical initiatives pre integration and delivering $5m in operational savings. Oversaw migration of APG customers to AGL’s billing platform, ensuring seamless alignment of product and pricing structures across both entities."}, {"role":"Head of New Energy Services","company":"AGL Energy","endYear":2013,"endMonth":"6","location":"Remote","startYear":2010,"startMonth":"3","currentRole":false,"description":"Accountable for the development and delivery of new technology and energy efficiency solutions to market (Including Solar PV and household energy efficiency products), as well as the development and management of AGL’s digital sales, service, and e-commerce capability. Reported to the GM, Marketing & Sales | Team of 28 | Operating budget of $58m. Key Achievements: Implemented a profit improvement program for AGL’s Solar PV joint venture, optimizing marketing, lead generation, contact center operations, sales fulfillment, and after-sales service to drive margin growth. Transformed AGL’s energy efficiency division, delivering $15m EBIT from $65m in revenue through strategic operational and commercial improvements. Led the design, development, and launch of ‘My AGL IQ’, an award-winning customer-facing energy efficiency analytics and benchmarking platform."}, {"role":"Manager, Insights & Market Development","company":"AGL Energy","endYear":2010,"endMonth":"3","location":"Remote","startYear":2008,"startMonth":"1","currentRole":false,"description":"Responsible for a portfolio of activities including AGL Retail market planning, insights and analytics and digital capability development. Reported to the GM, Marketing & Sales | Team of 13 | Operating budget of $3.5m. Key Achievements: Established AGL’s customer marketing analytics function, delivering predictive and propensity models including proprietary segmentation and customer value targeting capabilities. Led the development of AGL’s digital sales and service platform, positioning AGL as the first energy utility in Australia to offer online customer service."}, {"role":"Manager, Relationship Marketing","company":"AGL Energy","endYear":2008,"endMonth":"1","location":"Remote","startYear":2007,"startMonth":"5","currentRole":false,"description":"Pioneered AGL’s customer relationship management, loyalty, and retention strategy, leading customer communications, retention marketing, and digital functions to strengthen engagement and drive long-term value. Reported to the GM, Marketing & Sales | Team of 13 | Operating budget of $5m."}]
Career & Personal Growth
My career goal is...
Act as a trusted advisor to C-Suite Executives with a commitment to help organisations navigate disruption, unlock growth, and deliver customer-centric innovation.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
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Red Flags & Focus Areas
Stop me if I ever...
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Contact Information
Phone
0439956540
Email
greg.edye@bigpond.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Melbourne
Work Preference
WIP
Expertise & Skills
Primary Expertise
Project - Program - Product Delivery
Secondary Expertise
Innovation
Seniority Level
10 - 15 years
Key Skill
Critical thinking,Decision making,Emotional Intelligence,Growth,Influencing,Innovation,Leadership,Problem solving,Product development,Program management,Strategy
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
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Fun fact 3
Learning
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