[{"role":"Co-Founder","company":"Logicus.AI","location":"Sydney, NSW","startYear":2023,"startMonth":"1","currentRole":true,"description":"Established a consultancy focused on GenAI-enabled business transformation. Led the development of AI front ends and platform integrations across sectors. Developed AI product strategies aligned with customer and market needs. Co-created generative UIs in collaboration with engineers and designers. Embedded ethical guardrails and model explainability based on NSW Gov standards. Drove agile sprints across MVP delivery and product-market fit testing. Developed POC for Victorian government service virtual human interface. Scaled Virtual human to revenue. Led development of early Agentic solution for large learning provider (one of the first in Australia). Consulted on AI ethics and guardrail strategies for several ASX 100 companies."}, {"role":"Head of Marketing Transformation","company":"Collagis","location":"Sydney, NSW","startYear":2022,"startMonth":"1","currentRole":true,"description":"Directed the Marketing Transformation practice, leading agile and tech-enabled projects for enterprise clients in finance, retail, and telecommunications. Directed enterprise-wide marketing transformation for finance, retail, and telco clients. Designed and embedded AI roadmaps, workflows, and business cases for customer-facing operations. Led customer journey mapping, voice-of-customer, and transformation across the full marketing function. Facilitated C-level workshops and delivered adoption frameworks with measurable metrics and OKRs."}, {"role":"Freelance Strategy Consultant","company":"Sainsbury’s Consulting","endYear":2023,"endMonth":"1","location":"Sydney, NSW","startYear":2020,"startMonth":"1","currentRole":false,"description":"Consulted across data and customer strategy, delivering actionable solutions in complex stakeholder environments. Consulted on AI, customer, and data strategies across multiple sectors. Defined MVP and roadmap for digital adoption app (RSPCA, with M&C Saatchi). Validated ML-driven segmentation models in collaboration with engineering teams. Delivered content strategy for major brand relaunches and advised on CDP/MarTech investments."}, {"role":"Digital Transformation Consultant","company":"Publicis Sapient","endYear":2020,"endMonth":"1","location":"Sydney, NSW","startYear":2017,"startMonth":"1","currentRole":false,"description":"Partnered with global clients to implement digital solutions, customer intelligence platforms, and guide digital transformations. Created data product roadmaps for technology, data and CX personalisation for P&O, Qantas and other. Applied service design principles to align product builds with user needs for RSL, QSuper and others. Introduced agile and design thinking practices to cross-functional teams across Westpac, Tabcorp, and others."}, {"role":"Product Manager – MarTech","company":"William Hill","endYear":2017,"endMonth":"1","location":"Sydney, NSW","startYear":2013,"startMonth":"1","currentRole":false,"description":"Led product development for marketing technology platforms, driving personalisation and efficiency across high-volume digital channels. Built and scaled internal ML tools for marketing personalisation and customer segmentation. Managed marketing technology stack including platform integration and vendor management. Oversaw budget allocation and product roadmap for MarTech initiatives. Delivered customer journey enhancements through data product development and optimisation."}]