[{"role":"Head of Customer Engagement","company":"BUPA","endYear":2023,"endMonth":"7","location":"Sydney, NSW","startYear":2021,"startMonth":"9","currentRole":false,"description":"Assumed a new leadership role to build and scale the Customer Marketing capabilities, introducing frameworks, processes, and systems that leveraged insights to deliver personalised and relevant communications, aligning with next best actions to drive engagement and value."}, {"role":"General Manager of Customer Engagement (Acting)","company":"BUPA","endYear":2022,"endMonth":"7","location":"Sydney, NSW","startYear":2022,"startMonth":"4","currentRole":false,"description":"Led the implementation of the newly formed Customer Engagement and Personalisation function, designing the team’s structure, ways of working, and launching the team within the organisation. Enabled the team to utilise advanced personalisation technology and orchestrate omnichannel experiences, adopting Agile methods to boost efficiency."}, {"role":"Head of Campaign Delivery","company":"BUPA","endYear":2021,"endMonth":"9","location":"Sydney, NSW","startYear":2019,"startMonth":"10","currentRole":false,"description":"Led the transformation of 1:1 Martech and CRM capabilities, optimising functions and unlocking full potential to enhance business capabilities. Orchestrated collaboration across a matrix organisation, ensuring smooth end-to-end optimisation of technology and data capabilities."}, {"role":"Head of Loyalty and Retention","company":"BUPA","endYear":2019,"endMonth":"10","location":"Sydney, NSW","startYear":2018,"startMonth":"7","currentRole":false,"description":"Conducted a thorough assessment of loyalty and retention programs, educated on loyalty principles, and pinpointed key issues, outlining strategic solutions to realise the business vision."}, {"role":"Loyalty Manager","company":"Dan Murphy's","endYear":2018,"endMonth":"7","location":"Sydney, NSW","startYear":2017,"startMonth":"3","currentRole":false,"description":"Overhauled the Dan Murphy’s loyalty program with a focus on the post-launch phase. Launched an educational campaign to communicate the program’s purpose and benefits throughout the organisation."}, {"role":"Head of Customer Marketing / Marketing Manager Online","company":"Woolworths Supermarkets","endYear":2017,"endMonth":"3","location":"Sydney, NSW","startYear":2013,"startMonth":"8","currentRole":false,"description":"Transformed Woolworths Online towards a dynamic multi-channel business model, breaking down barriers between online and in-store experiences."}, {"role":"Business Manager Marketing – Everyday Rewards","company":"Woolworths Group","endYear":2013,"endMonth":"8","location":"Sydney, NSW","startYear":2011,"startMonth":"6","currentRole":false,"description":"Led TTL multi-channel marketing strategy to grow the EDR member base from pilot to 7 million members, nurturing a high-performance team accountable for strategy, campaign management, creative, data insights, and digital experience."}, {"role":"Program and Partner Manager – Everyday Rewards","company":"Woolworths Limited","endYear":2011,"endMonth":"7","location":"Sydney, NSW","startYear":2010,"startMonth":"7","currentRole":false,"description":"Managed program and partner responsibilities for Everyday Rewards, focusing on program development and partnership growth."}, {"role":"Customer Experience Manager – Everyday Rewards","company":"Woolworths Limited","endYear":2010,"endMonth":"7","location":"Sydney, NSW","startYear":2008,"startMonth":"11","currentRole":false,"description":"Focused on enhancing customer experience within the Everyday Rewards program, leading customer-centric initiatives and program improvements."}, {"role":"Brand and Marketing Manager","company":"Woolworths Limited","endYear":2008,"endMonth":"11","location":"Sydney, NSW","startYear":2007,"startMonth":"7","currentRole":false,"description":"Managed brand and marketing strategies within Woolworths Limited, overseeing various marketing campaigns and team initiatives."}, {"role":"Marketing Manager","company":"Dale Ford","endYear":2007,"endMonth":"7","location":"Sydney, NSW","startYear":2005,"startMonth":"11","currentRole":false,"description":"Oversaw marketing strategies and campaigns for Dale Ford, facilitating growth and brand reinforcement."}]