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July 23, 2025
Don
Amaratissa
he/him/his
CTO
Victoria
Brand statement
Career Journey
Career Story
I excel at transforming complex technical systems and empowering teams to deliver customer-focused solutions. My ability to reimagine legacy platforms and transformation has been the cornerstone of my career—from revolutionizing Infomedia's product suite by migrating 50,000+ users from CD-based products to cloud-based SaaS, to growing service products from 10% to 40% of company revenue. At 3Rive Technologies, I'm now applying this expertise to build specialized data engineering foundations that enable enterprises to effectively leverage AI/ML technologies. Throughout my journey, I've consistently balanced technical innovation with business strategy, creating scalable solutions that drive measurable growth while maintaining a relentless focus on end-user needs.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "CTO/Co-Founder", "company": "3Rive Technologies Pty Ltd", "endYear": "", "endMonth": "", "location": "Melbourne, Victoria", "startYear": "2023", "startMonth": " 7", "currentRole": true, "description": "As CTO at 3Rive Technologies, I architect the future of data engineering for enterprises navigating the AI revolution. Leading our specialized tech teams, I craft bespoke data infrastructures that transform raw information chaos into strategic assets for NASDAQ and ASX-listed companies. We don't just implement off-the-shelf solutions—we build the impossible bridges between disparate systems where standard approaches fail. My role combines technical vision with hands-on problem-solving: designing scalable cloud architectures one day, diving into complex integration challenges the next, and constantly pushing the boundaries of what's possible with modern data platforms. Beyond the code, I'm building a culture where innovation thrives and technical excellence is non-negotiable, turning our startup into the go-to partner for organizations serious about leveraging their data for competitive advantage." }, { "role": "Vice President - Data Science", "company": "Infomedia Ltd", "endYear": "2023", "endMonth": " 7", "location": "Heatherton, Victoria", "startYear": "2022", "startMonth": "1", "currentRole": false, "description": "My expanded responsibilities included developing our data science strategy, implementing machine learning capabilities and data governance frameworks to enhance our service offerings, and creating a unified data architecture across all product lines. By integrating advanced analytics into our AWS-hosted platform, we were able to provide unprecedented insights to automotive clients, further accelerating our double-digit year-on-year revenue growth. My team's data-driven approach not only improved product performance but also opened new revenue streams through predictive maintenance offerings and operational efficiency tools that significantly increased customer retention." }, { "role": "Vice President - Service Products", "company": "Infomedia Ltd", "endYear": "2022", "endMonth": "1", "location": "Heatherton, Victoria", "startYear": "2016", "startMonth": " 7", "currentRole": false, "description": "Reporting to the CEO with ownership of the Service Products portfolio, I manage a team of 10 direct reports.\n\nAs the Product Owner of a suite spanning 18,000 dealer sites with over 100,000 global end-users, I am chiefly responsible for delivering strategic policies and programs that optimise revenue generation and drive year-on-year growth.\n\nAchievement Highlights\n\n• Transformed product lines from a data extraction and publishing business to the end-to-end dealership experience and Software as a Service (SaaS) product suite it is today.\n\n• Successfully grew one of the three major product lines. This included introducing and rolling out new add-on products to drive growth, including booking systems; market level controls; and API integrations.\n\n• Spearheaded the development and implementation of new technology and transformation initiatives which delivered significant performance and efficiency improvements across the business.\n\n• Transformed the legacy CD-based product to an AWS-hosted, multiregional SaaS product. This included coordinating the rollout to a user-base spanning over 50,000 global users in 28 countries.\n\n• Designed and implemented a Continuous Improvement-Continuous Delivery (CI-CD) Approach for product releases which reduced release cycles to two weeks from three months.\n\n• Established a small, high-performance achieving double-digital percentage revenue for year-on-year growth across product lines in addition to maintaining high return-on-investment (ROI) and on-time performance (OTP) for projects.\n\n• Successfully transformed technologies from legacy systems to Cloud-based, API-driven and scalable solutions that supported product line growth and enabled increased subscriptions and usage demands." }, { "role": "Product Manager - Service Products", "company": "Infomedia Ltd", "endYear": "2016", "endMonth": " 7", "location": "Heatherton, Victoria", "startYear": "2014", "startMonth": " 7", "currentRole": false, "description": "I was responsible for the Superservice Menus product roadmap and providing pre-sales support to wider teams whilst building product lines and a team of Business Analysts from the ground up for the Service Product Line.\n\nAchievement Highlights\n\n• Established and expanded the new Service Product Line with Amazon Cloud infrastructure and APIs to drive third-party integrations and transition from flat-file type integrations.\n\n• Designed and rolled out new add-on product lines spanning booking systems, service history, reporting, and management which contributed to year-on-year growth.\n\n• Developed and implemented fine-tuning processes to support a global product and position it for rapid growth.\n\n• Led Technology Teams to review and refine technical debts and established a stable platform for multiple products within the new product line." }, { "role": "Development Team Lead", "company": "Infomedia Ltd", "endYear": "2014", "endMonth": "6", "location": "Heatherton, Victoria", "startYear": "2011", "startMonth": "3", "currentRole": false, "description": "I was tasked with transitioning one of two major product lines from a CD-base to SaaS solutions whilst building a high-performance team to facilitate these solutions. This included designing service product strategies and deployment plans for new solutions." }, { "role": "Analyst Programmer/Systems Engineer", "company": "Infomedia Ltd", "endYear": "2011", "endMonth": "3", "location": "Heatherton, Victoria", "startYear": "2008", "startMonth": "3", "currentRole": false, "description": "I joined Infomedia in 2008 as a Developer and a Systems Engineer and was a member of a team of seven. \n\nAs part of the development team I worked on a variety of internal and external software products and worked through different versions of products using technologies such as Visual Basic, Access, .Net, MySQL, SQL Server, .NET, Flash, PHP, and Java. As part of my Systems work, I managed and maintained a range of servers that were critical to the operations of the Melbourne office." }, { "role": "Business Machines Specialist", "company": "Officeworks (Part Time - During Masters)", "endYear": "2008", "endMonth": "2", "location": "Melbourne, Victoria", "startYear": "2007", "startMonth": "1", "currentRole": false, "description": "Officeworks is a retail chain that has over 150 stores in Australia and specialises in stationary, business machines, office furniture, and print and copy. \n\nAs Business Machines Specialist, I was responsible for conducting technical training on new business machines that were available for sale. I also worked with customers to advise them of the best devices and software for their needs, including assisting with any technical issues that they encountered while configuring them." }, { "role": "Business Analyst", "company": "ActFast Financial Services (Part Time - During Masters)", "endYear": "2006", "endMonth": "12", "location": "Melbourne, Victoria", "startYear": "2005", "startMonth": "11", "currentRole": false, "description": "Actfast Financial Services (AFS) was a small mortgage brokering firm based in Melbourne that acts as an intermediary for various loan facilities provided by the four major banks. As a Business Analyst, I maintained and developed software to support their in-house business processes, improving them where possible, as well as maintaining the IT infrastructure of the company." }, { "role": "Co-Founder/Lead Engineer", "company": "Everything Pvt Ltd", "endYear": "2005", "endMonth": "6", "location": "Colombo, Sri Lanka", "startYear": "2002", "startMonth": "1", "currentRole": false, "description": "Managing a team of five developers and two designers at my start-up Everything Pvt Ltd I got the opportunity to work on multiple projects involving a variety of technologies and tools across both Asia and the Americas regions." }, { "role": "Software Engineer", "company": "IFS R& D International", "endYear": "2005", "endMonth": "6", "location": "Oslo, Norway", "startYear": "2003", "startMonth": "12", "currentRole": false, "description": "FS is a global enterprise software company headquartered in Linköping, Sweden, with 50 offices around the world. IFS provides a component-based extended ERP suite that primarily focuses on manufacturing, project-based and asset intensive industries. IFS was recognized as the third largest vendor of enterprise asset management (EAM) software by ARC Advisory Group. ARC identified IFS as having the number one market share position in EAM for aerospace and defence, number two in oil and gas, number three in power generation and the number three spot for market share in EAM across all industries worldwide. \n\nAs a software engineer and a technical lead, I was responsible for customization of the core ERP solution to suite the requirements of high profile customers from a wide range of industries including automobile, mining and oil to defence and airlines" } ]
Career & Personal Growth
My career goal is...
As a Co-Founder of a tech scale up operation, I now have a bit more time to spend on something else. Love to use that time to help out other organisations with my expertise and expand my network at the same time.
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
I want to take on less..
Contact Information
Phone
0433776958
Email
don.amaratissa@gmail.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Melbourne, Victoria
Work Preference
WIP
Expertise & Skills
Primary Expertise
C-Suite
Secondary Expertise
Technology
Seniority Level
5 - 10 years
Key Skill
Active listening,AI & automation,Analytic reasoning,Conceptual thinking,Critical thinking,Decision making,Growth,Financial management,Humility,Information processing,Information technology,Observing,Open-mindedness,Resilience,Simplifying,Strategy,Team building,Time management,Vision,Written communication
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
Fun fact 1
Fun fact 2
Fun fact 3
Learning
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