May 9, 2025
Ira Asthana
she/her/hers
Fractional Chief Product Officer, Head of Product
New South Wales
Brand statement
Career Journey
Career Story
I am skilled at turning ambiguity into clarity and driving product-market fit with speed and precision. Throughout my career—whether advising startups or working within corporate environments—I have consistently helped businesses focus on solving the right problems for the right customers. My strength lies in connecting customer insight with strategic execution, enabling not just strong product development but also effective go-to-market and commercialisation. This has led to successful product launches, scalable roadmaps, and measurable business impact.
Career Highlight
Career Goal
Experience
Experience 1
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Career & Personal Growth
My career goal is...
My career goal is to offer my services as a fractional Chief Product Officer, to help growing companies build, scale and commercialise products successfully by leveraging my expertise in product vision, strategy & roadmap, customer discovery, design thinking, product launch & scaling and go-to-market execution. I specialize in guiding and working with startups, scale-ups and enterprise organisations through critical product decisions, ensuring alignment between business objectives and customer needs. By providing hands-on, executive-level leadership on a flexible basis, I enable organizations to accelerate their product development, optimize their roadmaps and achieve profitable and sustainable growth
My personal goal is...
Vision of Success
What success looks like to me..
In five years time, I want to be...
Pursuits
What I want to make or do...
I want to take on more...
Red Flags & Focus Areas
Stop me if I ever...
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Contact Information
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
Marketing
Secondary Expertise
Seniority Level
10 - 15 years
Key Skill
Impact
What type of impact are you interested in making?
Impact By Numbers
Flair
Beyond the Bio
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Learning