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July 23, 2025
Ira
Asthana
she/her/hers
Fractional Chief Product Officer, Head of Product
New South Wales
Brand statement
Career Journey
Career Story
I am skilled at turning ambiguity into clarity and driving product-market fit with speed and precision. Throughout my career—whether advising startups or working within corporate environments—I have consistently helped businesses focus on solving the right problems for the right customers. My strength lies in connecting customer insight with strategic execution, enabling not just strong product development but also effective go-to-market and commercialisation. This has led to successful product launches, scalable roadmaps, and measurable business impact.
Career Highlight
Career Goal
Experience
Experience 1
Experience 2
Experience 3
[ { "role": "Director ", "company": " Ignite Wave Pty Ltd ", "endYear": "", "endMonth": "", "location": "", "startYear": "2024", "startMonth": "3", "currentRole": true, "description": "Founded and led a product consulting practice, enabling startups and businesses to achieve\nproduct-market fit, scale MVPs, and execute go-to-market strategies to deliver on customer\nacquisition and revenue growth.\n➢ Facilitated customer discovery workshops utilizing design thinking methodologies to identify user\nneeds and validate market opportunities to support short-term delivery and long-term sustainable\ninnovation and solutions.\n➢ Developed and implemented strategic product roadmaps, ensuring alignment with business\nobjectives to drive measurable growth and success.\n➢ Specialized in MVP development and launch, employing lean methodologies to mitigate risk,\noptimize feature prioritization, and accelerate time-to-market.\n➢ Leveraged a blend of corporate experience and industry-agnostic consulting expertise to deliver\nbespoke solutions that foster sustainable product innovation and scalability.\n➢ Currently also spearheading the Product Advisor role with Ivygo, an e-commerce marketplace in\nSustainable automotive space" }, { "role": "Head of Product ", "company": "FleetPartners ", "endYear": "2024", "endMonth": "2", "location": "", "startYear": "2022", "startMonth": "9", "currentRole": true, "description": "Responsible for developing and embedding Product Vision, Product Discovery Framework, Product\nstrategy (roadmap) and Go-to market framework to ensure product development and product\nmanagement processes are smooth and streamlined. This has helped the team not only develop\nthe right products & services but also ensuring the apt commercialisation strategies are adopted to\ngain traction with the target market (both buyers and users).\n➢ Responsible for strategic planning, execution and management of existing portfolio and new\nopportunities to create differentiation within the industry leading to commercial benefits –\nresponsible for end-to-end buyer and user experience of customer-facing online channels.\n➢ Senior Leadership role responsible for successfully leading and managing a team of Product\nManagers and UX designer to ensure Products, Services and online service channels are market\nleading and customer/user centric aligned with company mission & strategy and value statement.\n➢ Responsible for successfully driving EV strategy and forming strategic partnerships to obtain best\noutcomes.\n➢ Successfully hiring and leading Product & Design team to coach, mentor and guide helping them\nachieve success in their role and achieve career aspirations. Work with team on developing and\nharnessing various user journey and prototyping." }, { "role": "Group Product Manager ", "company": " Inchcape PLC ", "endYear": "2022", "endMonth": "8", "location": "", "startYear": "2021", "startMonth": "11", "currentRole": true, "description": "Group Product Manager for Finance and Insurance Capability for Asia Pacific (APAC), LATAM and\nNorthern Europe. Part of the Product Leadership team for the Global Digital Experience Platform.\n➢ Responsible for developing and implementing Finance and Insurance Global strategy, vision and\nroadmap ensuring viability, desirability and feasibility of corporate objectives and customer\nrequirements are met through Omni channel experience.\n➢ Responsible for developing strong relationships with Executive Leadership, Markets, Vendors and\nensure stakeholder management is effectively achieved by the Product team.\n➢ Manage and promote efficient use of resources to ensure optimal product development, release\nand management activities delivering customer requirements.\n➢ Overall team leadership, mentoring and guidance on Projects, Product development and\nmanagement and Agile Methodology including hiring for the right competencies.\n" }, { "role": "Product Lead", "company": "Sympli ", "endYear": "2021", "endMonth": "10", "location": "", "startYear": "2020", "startMonth": "3", "currentRole": true, "description": "Responsible for defining and embedding Product Vision, CVP, Product Management Framework\nand Go-to Market strategy across the business to provide purpose to develop and facilitate\neffective collaboration.\n➢ Implement a structured approach for Product Discovery and Design to ensure projects result in\nimproved market position, greater customer loyalty and engagement, reduced time & cost to market\nand create a unique selling proposition.\n➢ Work to standardise and enhance product, processes and systems to ensure market sustainability\nand customer stickiness.\n➢ Lead a wide variety of projects including API integration, BI Reporting and Analytics, Microservices,\nFinancial systems automation, Payment systems and processes and pricing tools.\n➢ Manage internal and external stakeholder relationships and communication.\n➢ Ensure our customer/business requirements and corresponding product development is aligned\nwith company objectives and delivering value to our customers.\n➢ Overall team hiring and management, leading multiple squads providing leadership, guidance and\ncareer development opportunities to Product Managers, Senior Business Analysts and Business\nAnalysts.\n" }, { "role": "Senior Manager ", "company": " Deloitte ", "endYear": "2020", "endMonth": "2", "location": "", "startYear": "2019", "startMonth": "2", "currentRole": true, "description": "Lead the development of Portfolio Vision and Strategy (along with a detailed roadmap) allowing for\nCustomer and Business objectives whilst building a Sustainable Competitive Advantage for the\nportfolio. Intent was to establish the portfolio as a forward-looking market leader and maximise\nrevenue.\n➢ Implement a structured approach for Asset Evaluation and Development to ensure market\nsustainability for the offering, determine USP of the asset, technological build and leveraging\nexisting technology and overall efficiently manage all aspects of product development.\n➢ Lead commercialisation strategy for the portfolio to ensure right messaging at the tight time to the\nright target market to improve product adoption and increase sales, margin and market share.\nResume 4 Ira Asthana\n➢ Implement core product management processes to facilitate the prioritisation of new ideas and\ninitiatives and subsequent scaling and management of online products and services.\n➢ Manage stakeholder (including Partner level) communication interpreting the qualitative and\nquantitative analysis into relevant messages for the audience with next steps." }, { "role": "Associate Director, Payable Products ", "company": "Commonwealth Bank of Australia ", "endYear": "2018", "endMonth": "11", "location": "", "startYear": "2015", "startMonth": "12", "currentRole": true, "description": "End-to-end product management of Business Banking products (B2B) within the Payments team –\nincluding a customer-facing SaaS automation product for Accounts Payable (enabling supplier\npayments, a key component of cash management platform and related to Trade Finance).\n➢ Adopt Customer Centric Design (CCD) approach & industry intel for product positioning,\ndevelopment & launch (including go-to-market) and leverage customer insights to develop\ninnovative solutions to meet customer needs.\n➢ Managed New Payments Platform (NPP) from March 2016 to March 2017. Instrumental in\nformulating user stories and use cases, working on proposed and possible overlay services aligning\nwith target market needs and possible solutions.\n➢ Responsible for effective management of the complete product life cycle, starting from product\ninception and delivering business case to effective launch, commercialisation, apply customer\ncentric methodology for profitable running of product and other related tactical activities.\n➢ Determine and implement product strategy (product roadmap) & vision whilst engaging and\ndeveloping relationships at all levels.\n➢ Implement continuous improvement processes to scale products and meet client needs and\nmanage business expectations for existing products.\n➢ Responsible for pricing determination, managing P&L, compliance & risk management.\n" } ]
Career & Personal Growth
My career goal is...
My career goal is to offer my services as a fractional Chief Product Officer, to help growing companies build, scale and commercialise products successfully by leveraging my expertise in product vision, strategy & roadmap, customer discovery, design thinking, product launch & scaling and go-to-market execution. I specialize in guiding and working with startups, scale-ups and enterprise organisations through critical product decisions, ensuring alignment between business objectives and customer needs. By providing hands-on, executive-level leadership on a flexible basis, I enable organizations to accelerate their product development, optimize their roadmaps and achieve profitable and sustainable growth
My personal goal is...
Vision of Success
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Pursuits
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Red Flags & Focus Areas
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Contact Information
Phone
0415112575
Email
ira.arnie@gmail.com
LinkedIn Profile
CV
Work Preference
Prefered Working Location
Sydney
Work Preference
WIP
Expertise & Skills
Primary Expertise
Marketing
Secondary Expertise
Strategy
Seniority Level
10 - 15 years
Key Skill
Accountability,AI & automation,Conceptual thinking,Conflict management,Cost-benefit analyzing,Critical thinking,Data analysis,Decision making,Growth,Design Thinking,Goal-setting,Leadership,Modeling,Product development,Product management,Reporting,Strategy,Time management,Vision,Wireframing
Impact
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Impact By Numbers
Flair
Beyond the Bio
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Learning
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