[ { "role": "Head of Strategy & Insight", "company": "Distilla Strategy", "endYear": "", "endMonth": "", "location": "Melbourne", "startYear": "2019", "startMonth": " 7", "currentRole": true, "description": "I founded Distilla Strategy as an on demand research and strategy consultancy. We partner with small and medium sized agencies and brands that don’t have an in-house strategy or research resource. But they need a strategic or research insight input for a response to a client brief or new business pitch opportunity. \n\nWe are engaged on projects to undertake qualitative and quantitative research, use data to inform insights and develop communication strategies to address clients’ strategic communication challenges, win new clients and develop their business." }, { "role": "Head of Strategy", "company": "Nunn Media", "endYear": "2019", "endMonth": "6", "location": "Melbourne", "startYear": "2017", "startMonth": "1", "currentRole": true, "description": "My role was to lead communications strategy across the client portfolio to ensure clients made informed investment decisions. Championed the role of strategy with the management team and agency teams to develop cross-channel communication strategies based on consumer insights and data analysis. I crafted communication strategies that integrated offline, digital, search and social media using insight, analytics and attribution modelling. " }, { "role": "General Manager, Research", "company": "Data2Decisions (D2D)", "endYear": "2016", "endMonth": "12", "location": "Melbourne", "startYear": "2014", "startMonth": " 7", "currentRole": true, "description": "My role was to develop D2D’s research offer and drive research product uptake across the Dentsu Aegis Network client portfolio. I developed and applied market research expertise and insights to clients who sought sustainable business growth and to improve the return from their marketing communications investment. I had full responsibility for the agency’s research product and was responsible for managing and mentoring a team of researchers and analysts. I had financial P&L and service delivery accountability to maximise research opportunities with DAN clients to generate $1,300k revenue. " }, { "role": "Group Director, Strategy, Culture & Insights", "company": "Mediacom", "endYear": "2014", "endMonth": "6", "location": "Melbourne", "startYear": "2006", "startMonth": " 7", "currentRole": true, "description": "My role was to develop consumer insights based on qualitative and quantitative research techniques to drive communication strategy and guide connection touchpoints and communication content for clients. \nI had management and department service delivery responsibility and managed the agency’s research business with P&L accountability. I managed a team of strategists and analysts, leading communication strategy and consumer insight for clients. I wrote and developed training modules in insights and strategy and actively involved in mentoring staff and judging Young Lions and MFA Awards." } ]