Growth Lead

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Closed
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Posted
July 29, 2025
Brisbane
,
Australia
Interviewing Maestros

Job info

Project Duration
3 months. Potential to be ongoing.
Job type
Part Time
Industry
Consumer Health / Med Tech
Work Type
Hybrid
Work Arrangement
Structured Hours

Job description

Growth Lead ready to architect the next phase of user acquisition and full-funnel growth. You'll lead the charge in designing strategy, optimising execution and building repeatable, scalable systems that unlock sustainable revenue. This is both a strategic and hands-on role - ideal for someone with a growth mindset and the ability to dive deep into tools, channels, and data to uncover what drives results. This is an ambitious venture-backed team, with a strong track record. Already they are showing impressive MOM growth and theyโ€™re ready to make a dent!

Deliverable(s)

  • Develop and Own the End-to-End Growth Strategy - Translate current success with Google Ads into a full-funnel acquisition and retention strategy that scales efficiently and aligns brand and performance objectives; opening up customers beyond early adopters.
  • Full-Funnel Performance Marketing - Design, execute and optimise campaigns across paid search, social, affiliate, influencer, and partnership channels - with a clear focus on improving CAC.
  • Ad Performance Audit & Optimisation - Conduct an audit of existing campaigns to identify immediate wins, gaps and long-term growth levers.
  • Growth-Driven Content Strategy - Define the role of content at each stage of the funnel; partner with content and creative teams to ensure the right assets are created for acquisition, conversion and retention.
  • Structured Experimentation Framework - Establish a test-and-learn engine to drive growth: systematically ideate, prioritise, test, measure and iterate to find scalable growth drivers.
  • Data, Insights & Visibility - Create clarity on funnel performance by building dashboards and reporting frameworks that surface insights across acquisition, activation, conversion and retention.

Work Cadence

Work closely with CEO (daily) and cross-functional teams (as needed).

Industry Experience Required

Proven track record scaling an ambitious business, growing revenue and a strong bias for action. Strong acquisition expertise across paid and organic channels, with ability to execute and manage hands-on.
Strategic thinking with data fluency โ€“ can connect LTV, CAC, retention and payback metrics into clear growth narratives. Ability to understand brand building and infuse brand experience into key moments of a customer journey - long-term success wont come from mastering CAC alone.

Client Desired Outcome

Spearhead marketing efforts and lead a high-performing team.

Client Non-Negotiables

Experience working with lean budgets โ€“ scrappy, creative and focus on high ROI initiatives.
Excellent collaborator who can align sales, product, and leadership around growth.
Confidence in communicating and presenting to CEO/Boards.
Establish repeatable, transparent and well documented processes.
Balance time between โ€œdefenceโ€ (reacting to fires) and โ€œoffenceโ€ (proactively leading efforts to meet goals)

Other info

Proposed Work Hours/Days per week
8am - 6pm (3 days per week)
Ideal Start Date
Immediately
Budget
$17,000 per month
Payment Terms
To be confirmed
Minimum years experience
8 years
Why the Project/ Role is Required
Team Bandwidth

Applied Talent(s)

Print Applicant
Proposed rate:
$1000
Availability:
Now
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Proposed rate:
$20/hr
Availability:
From 15th July, 2025
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Growth Lead ready to architect the next phase of user acquisition and full-funnel growth. You'll lead the charge in designing strategy, optimising execution and building repeatable, scalable systems that unlock sustainable revenue. This is both a strategic and hands-on role - ideal for someone with a growth mindset and the ability to dive deep into tools, channels, and data to uncover what drives results. This is an ambitious venture-backed team, with a strong track record. Already they are showing impressive MOM growth and theyโ€™re ready to make a dent!

  • Develop and Own the End-to-End Growth Strategy - Translate current success with Google Ads into a full-funnel acquisition and retention strategy that scales efficiently and aligns brand and performance objectives; opening up customers beyond early adopters.
  • Full-Funnel Performance Marketing - Design, execute and optimise campaigns across paid search, social, affiliate, influencer, and partnership channels - with a clear focus on improving CAC.
  • Ad Performance Audit & Optimisation - Conduct an audit of existing campaigns to identify immediate wins, gaps and long-term growth levers.
  • Growth-Driven Content Strategy - Define the role of content at each stage of the funnel; partner with content and creative teams to ensure the right assets are created for acquisition, conversion and retention.
  • Structured Experimentation Framework - Establish a test-and-learn engine to drive growth: systematically ideate, prioritise, test, measure and iterate to find scalable growth drivers.
  • Data, Insights & Visibility - Create clarity on funnel performance by building dashboards and reporting frameworks that surface insights across acquisition, activation, conversion and retention.

Proven track record scaling an ambitious business, growing revenue and a strong bias for action. Strong acquisition expertise across paid and organic channels, with ability to execute and manage hands-on.
Strategic thinking with data fluency โ€“ can connect LTV, CAC, retention and payback metrics into clear growth narratives. Ability to understand brand building and infuse brand experience into key moments of a customer journey - long-term success wont come from mastering CAC alone.

Experience working with lean budgets โ€“ scrappy, creative and focus on high ROI initiatives.
Excellent collaborator who can align sales, product, and leadership around growth.
Confidence in communicating and presenting to CEO/Boards.
Establish repeatable, transparent and well documented processes.
Balance time between โ€œdefenceโ€ (reacting to fires) and โ€œoffenceโ€ (proactively leading efforts to meet goals)

Spearhead marketing efforts and lead a high-performing team.

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