Growth Marketer

Published
Closed
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Posted
August 8, 2025
N/A
,
Australia
Maestro Selected / Closed Opportunity

Job info

Project Duration
3 months (minimum)
Job type
Part Time
Industry
Consumer Tech
Work Type
Remote
Work Arrangement
Flexible Hours

Job description

Fractional Head of Growth ready to lead the next phase of user acquisition and funnel growth. You’ll work closely with the CEO and Head of Marketing to refine strategy, optimize execution and build repeatable systems that drive sustainable subscriber growth. This is a strategic and hands-on role: You’ll bring a growth mindset and the ability to dive into tools, channels, and data as needed.

Deliverable(s)

  • Develop and refine a user acquisition strategy with an emphasis on scalable, efficient growth
  • Audit current acquisition funnels (organic, paid, lifecycle) and identify quick wins and high-leverage opportunities
  • Own and optimise performance marketing strategy (paid social, search, influencer, affiliate, partnerships) with a clear CAC/LTV focus
  • Collaborate with Head of Marketing and existing growth/lifecycle/content team to align execution and performance
  • Establish a structured growth experimentation process: ideate, test, learn, iterate
  • Improve visibility into funnel metrics (activation, retention, conversion) with clear dashboards and insights
  • Mentor internal team members and help build long-term internal growth capabilities


Work Cadence

Work closely with Head of Marketing (daily) and cross-functional teams (as needed).

Industry Experience Required

Must have US experience and experience growing app/mobile subscriptions and handling performance media budgets and partnerships.
Proven track record scaling global mobile consumer apps, ideally in freemium and/or subscription models. Ecomm experience (in addition to mobile apps) a plus.
Strong acquisition expertise across paid and organic channels, with ability to execute and manage hands-on.
Strategic thinking with data fluency – can connect LTV, CAC, retention, and payback metrics into clear growth narratives.
Bonus: Experience with parenting, family, lifestyle or consumer wellness apps.

Client Desired Outcome

Reliable extension of the marketing team

Client Non-Negotiables

Experience working with lean budgets – scrappy, creative, and focused on high ROI.
Excellent collaborator who can align marketing, product, and leadership around growth.
Confidence in communicating and presenting to CEO/Boards.

Other info

Proposed Work Hours/Days per week
3 days per week
Ideal Start Date
Immediately
Budget
TBC
Payment Terms
To be confirmed
Minimum years experience
8 years
Why the Project/ Role is Required
Team Bandwidth

Applied Talent(s)

Print Applicant
Proposed rate:
$1000
Availability:
Now
Reason 1:

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Reason 2:

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Proposed rate:
$20/hr
Availability:
From 15th July, 2025
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Fractional Head of Growth ready to lead the next phase of user acquisition and funnel growth. You’ll work closely with the CEO and Head of Marketing to refine strategy, optimize execution and build repeatable systems that drive sustainable subscriber growth. This is a strategic and hands-on role: You’ll bring a growth mindset and the ability to dive into tools, channels, and data as needed.

  • Develop and refine a user acquisition strategy with an emphasis on scalable, efficient growth
  • Audit current acquisition funnels (organic, paid, lifecycle) and identify quick wins and high-leverage opportunities
  • Own and optimise performance marketing strategy (paid social, search, influencer, affiliate, partnerships) with a clear CAC/LTV focus
  • Collaborate with Head of Marketing and existing growth/lifecycle/content team to align execution and performance
  • Establish a structured growth experimentation process: ideate, test, learn, iterate
  • Improve visibility into funnel metrics (activation, retention, conversion) with clear dashboards and insights
  • Mentor internal team members and help build long-term internal growth capabilities


Must have US experience and experience growing app/mobile subscriptions and handling performance media budgets and partnerships.
Proven track record scaling global mobile consumer apps, ideally in freemium and/or subscription models. Ecomm experience (in addition to mobile apps) a plus.
Strong acquisition expertise across paid and organic channels, with ability to execute and manage hands-on.
Strategic thinking with data fluency – can connect LTV, CAC, retention, and payback metrics into clear growth narratives.
Bonus: Experience with parenting, family, lifestyle or consumer wellness apps.

Experience working with lean budgets – scrappy, creative, and focused on high ROI.
Excellent collaborator who can align marketing, product, and leadership around growth.
Confidence in communicating and presenting to CEO/Boards.

Reliable extension of the marketing team

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