Fractional Head of Growth ready to lead the next phase of user acquisition and funnel growth. You’ll work closely with the CEO and Head of Marketing to refine strategy, optimize execution and build repeatable systems that drive sustainable subscriber growth. This is a strategic and hands-on role: You’ll bring a growth mindset and the ability to dive into tools, channels, and data as needed.

• Develop and refine a user acquisition strategy with an emphasis on scalable, efficient growth
• Audit current acquisition funnels (organic, paid, lifecycle) and identify quick wins and high-leverage opportunities
• Own and optimise performance marketing strategy (paid social, search, influencer, affiliate, partnerships) with a clear CAC/LTV focus
• Collaborate with Head of Marketing and existing growth/lifecycle/content team to align execution and performance
• Establish a structured growth experimentation process: ideate, test, learn, iterate
• Improve visibility into funnel metrics (activation, retention, conversion) with clear dashboards and insights
• Mentor internal team members and help build long-term internal growth capabilities

Must have US experience and experience growing app/mobile subscriptions and handling performance media budgets and partnerships.
Proven track record scaling global mobile consumer apps, ideally in freemium and/or subscription models. Ecomm experience (in addition to mobile apps) a plus.
Strong acquisition expertise across paid and organic channels, with ability to execute and manage hands-on.
Strategic thinking with data fluency – can connect LTV, CAC, retention, and payback metrics into clear growth narratives.
Bonus: Experience with parenting, family, lifestyle or consumer wellness apps.

Experience working with lean budgets – scrappy, creative, and focused on high ROI.
Excellent collaborator who can align marketing, product, and leadership around growth.
Confidence in communicating and presenting to CEO/Boards.

Reliable extension of the marketing team