Professional Summary
With 30+ years of experience across geographies and industries, I bring a diverse background spanning management consulting, employee engagement, leadership communications, content creation, and marketing. I am passionate about driving meaningful change, inspiring action and fuelling growth. Currently writing a book set in the Netherlands during WWII and I have worked in agencies, inhouse and in headhunting.
Key Skills & Mentoring Focus
- Stakeholder engagement
- Thought-provoking content and marketing
- Best practice and benchmarking
- Leadership communication
- Marketing strategy and execution
- Storytelling
- Internal communication
- Thought leadership
- Keynotes and agenda design
Relevant Experience & Achievements
- Shaped strategic internal communication for a Big 4 bank by leading an internal communication audit (survey, focus groups, stakeholder interviews, channel assessment) and designing and conducting an external benchmarking study with 12 senior leaders, delivering actionable recommendations that aligned with global best practice.
- Created and launched global infrastructure publications, curating themes, designing editorial direction, and conducting high-impact interviews with senior leaders to bring complex topics to life in engaging and accessible ways.
- Advised senior leaders on personal brand positioning, crafting monthly LinkedIn content that strengthened their professional reputation and amplified their company’s market presence.
- Strengthened stakeholder trust in a major urban development project by building a tailored engagement strategy and applying storytelling techniques to build understanding and excitement.
- Clarified complex insights through editing and rewriting detailed reports, ensuring key messages were both compelling and memorable to diverse audiences.
- Developed differentiated marketing strategies and value propositions - from reinventing senior leadership pitch approaches, to positioning new service offerings, to articulating what makes a global marketing team outperform expectations.
Industries & Sectors
- Professional services
- Infrastructure, urban development, sustainability
- Technology and SaaS
- Financial services
- Legal services
- NFP
Mentoring Style & Approach
I am entirely flexible and open to any kind of mentoring style. Ideally, in the first instance, the mentee would develop an agenda to make sure that they get exactly what they need, and then we can agree the preferred way forward together.
Availability & Format
Ideally monthly, virtually or in-person depending on the mentee’s location. I offer mentoring as a free service.