Fractional COO & Pseudo Co-Founder

Commercial Real Estate Marketplace

The founder, operating as a solo leader, was experiencing significant analysis paralysis when it came to making strategic decisions for the business. Without a sounding board or strategic partner, he found himself overthinking key choices, which delayed progress and hindered momentum. Simultaneously, he was overwhelmed by the day-to-day operational demands of running the business. With limited time and capacity, he needed to focus his energy on revenue-generating activities, particularly sales, but was constantly pulled into tasks that detracted from his core strengths and priorities.

The Maestro joined the business on a part-time basis, dedicating one day per week to support the founder across several critical areas. Their initial focus was on helping shape the overall business strategy and providing clarity around key decisions that had previously stalled due to analysis paralysis. They also played a hands-on role in securing investment, guiding the founder through the fundraising process, and ensuring the capital raised was strategically deployed to areas that would drive the most impact and efficiency.

Beyond strategic support, they acted as a fractional COO, stepping into the operational heart of the business. They worked closely with a junior team member, mentoring and upskilling them to handle daily execution while maintaining oversight of their work. This setup provided the founder with consistent operational leadership and accountability - without the financial burden of a full-time senior hire. It created a cost-effective structure that delivered real value while freeing up the founder to focus on growth and sales.

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This fractional COO and pseudo role was led by one of our Maestros.

• Raised ~$500K
• Set up processes to measure the performance of the business
• Launched KPI's to measure the performance of the team
• All this allowed the founder to concentrate on selling!