Health Documentary Series with National Broadcaster

One of Australia’s largest private health insurers, offering hospital, extras, and combined health cover, as well as travel, life and pet insurance. In addition to insurance products, it provides health services such as telehealth, wellbeing programs, and operates its own network of dental and optical clinics while partnering with hospitals and specialists. The organisation plays a key role in supporting the healthcare system by funding treatments, promoting healthier lifestyles and giving members greater choice and control over their care.

How to position the health insurer business as more than just an insurance company to drive change in behaviours to a health information provider and advisor, so as Australians they can live better.

Statistics from the Australian Institute of Health and Welfare (AIHW) show more than half of all Australians suffer from chronic health conditions, which is a major cause of death.

Engage a high profile, trusted expert host with everyday Australians to demonstrate how simple changes in diet and routine can prevent health issues.

The client partnered with SBS for a three-part series featuring Dr Michael Mosley to explore practical ways Australians can improve their health and quality of life.

This campaign of work was delivered in conjunction with third parties and led by one of our Maestros.

• $550k in equivalent publicity value
• 800,000+ audience reach for series + social media and events

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