National Creatives & Artists Competition

A national competition engaged diverse Australian artists to animate a TV channel’s logo, yielding award-winning, cost-effective visual idents, publicity and engaging with their core audience, the arts community, on a deeper level.

Client Overview

An Australian arts and entertainment channel that aired on FOXTEL, this platform showcases eclectic local and global cultural content, ranging from ballet to breakdancing, burlesque to behind-the-scenes documentaries. It champions emerging homegrown talent, creates original series through production funding, and partners with top arts organisations to bring premier performances and quirky, conversation-starting stories into homes nationwide.

Challenge

How to engage with the arts community at a grass roots level to amplify an arts tv channel, attracting them to engage with the content at a deeper level.

Solution

Launched a national competition inviting creatives and artists to submit their concepts for bringing the arts channel's logo to life with branded videos using their artistic disciplines, judged by industry experts and mentored through the creation process by the channel's Head of Creative.